[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mach4.cz\/proc-si-firmy-najimaji-slavne-osobnosti-pro-svou-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.mach4.cz\/proc-si-firmy-najimaji-slavne-osobnosti-pro-svou-reklamu\/","headline":"Pro\u010d si firmy naj\u00edmaj\u00ed slavn\u00e9 osobnosti pro svou reklamu","name":"Pro\u010d si firmy naj\u00edmaj\u00ed slavn\u00e9 osobnosti pro svou reklamu","description":"Je faktem, \u017ee celebrity t\u00e1hnou a \u010dasto ud\u00e1vaj\u00ed trendy. Toho si samoz\u0159ejm\u011b v\u0161imly i nejr\u016fzn\u011bj\u0161\u00ed firmy a sna\u017e\u00ed se toho vyu\u017e\u00edt. Koneckonc\u016f, pro\u010d by nejnov\u011bj\u0161\u00edm trendem nem\u011bl b\u00fdt pr\u00e1v\u011b jejich v\u00fdrobek? A tak zaplat\u00ed zn\u00e1m\u00e9 osob\u011b, aby se objevila v\u00a0reklamn\u011b na jejich produkt, doufaje, \u017ee jim to zvedne prodej. Obvykle je takto taktika \u00fasp\u011b\u0161n\u00e1. \u00a0 Samoz\u0159ejm\u011b jsou zde rozd\u00edly mezi…","datePublished":"2019-11-10","dateModified":"2023-05-01","author":{"@type":"Person","@id":"https:\/\/www.mach4.cz\/author\/#Person","name":"","url":"https:\/\/www.mach4.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mach4.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mach4.cz\/wp-content\/uploads\/img_a361361_w3795_t1574605462.jpg","url":"https:\/\/www.mach4.cz\/wp-content\/uploads\/img_a361361_w3795_t1574605462.jpg","height":0,"width":0},"url":"https:\/\/www.mach4.cz\/proc-si-firmy-najimaji-slavne-osobnosti-pro-svou-reklamu\/","about":["Firmy"],"wordCount":556,"articleBody":"Je faktem, \u017ee celebrity t\u00e1hnou a \u010dasto ud\u00e1vaj\u00ed trendy. Toho si samoz\u0159ejm\u011b v\u0161imly i nejr\u016fzn\u011bj\u0161\u00ed firmy a sna\u017e\u00ed se toho vyu\u017e\u00edt. Koneckonc\u016f, pro\u010d by nejnov\u011bj\u0161\u00edm trendem nem\u011bl b\u00fdt pr\u00e1v\u011b jejich v\u00fdrobek? A tak zaplat\u00ed zn\u00e1m\u00e9 osob\u011b, aby se objevila v\u00a0reklamn\u011b na jejich produkt, doufaje, \u017ee jim to zvedne prodej. Obvykle je takto taktika \u00fasp\u011b\u0161n\u00e1.\u00a0Samoz\u0159ejm\u011b jsou zde rozd\u00edly mezi \u010deskou a zahrani\u010dn\u00ed produkc\u00ed. Zat\u00edmco v\u00a0zahrani\u010d\u00ed v\u00fdrobky prezentuj\u00ed p\u0159ev\u00e1\u017en\u011b zn\u00e1m\u00ed herci a here\u010dky, u n\u00e1s se jedn\u00e1 p\u0159edev\u0161\u00edm o sportovn\u00ed hv\u011bzdy. Hlavn\u011b tedy o ty, kter\u00e9 za sebou maj\u00ed ned\u00e1vn\u00fd \u00fasp\u011bch na n\u011bjak\u00fdch velk\u00fdch z\u00e1vodech. Pro\u010d tomu tak je?\u00a0P\u0159edev\u0161\u00edm \u010ce\u0161i jsou v\u00edce sportovn\u00edmi fanou\u0161ky ne\u017e t\u0159eba Ameri\u010dan\u00e9. Proto sportovn\u00ed celebrita bude i v\u00edce t\u00e1hnout. Druh\u00fdm d\u016fvodem je to, \u017ee skute\u010dn\u011b zn\u00e1m\u00fdch \u010desk\u00fdch herc\u016f tolik nen\u00ed, a pokud ano, v\u011bt\u0161ina lid\u00ed je zn\u00e1 sp\u00ed\u0161e z\u00a0jejich rol\u00ed ne\u017e jm\u00e9nem. A pozvat sem herce \u010di here\u010dku ze zahrani\u010d\u00ed kv\u016fli nato\u010den\u00ed reklamy je tak drah\u00e9, \u017ee se to nevyplat\u00ed. V\u00fdjimkou jsou samoz\u0159ejm\u011b zahrani\u010dn\u00ed reklamy, kter\u00e9 u n\u00e1s byly pouze p\u0159edabov\u00e1ny do \u010desk\u00e9ho jazyka.\u00a0Dal\u0161\u00edm faktorem je, \u017ee sportovci jsou jednodu\u0161e levn\u011bj\u0161\u00ed ne\u017e herci. Za roli v\u00a0reklam\u011b si \u0159eknou podstatn\u011b m\u00e9n\u011b. Proto se vyplat\u00ed najmout sp\u00ed\u0161e je. Nav\u00edc jsou \u010dasto i ochotn\u011bj\u0161\u00ed k\u00a0\u00fa\u010dinkov\u00e1n\u00ed, jeliko\u017e sport, ani ten vrcholov\u00fd, nen\u00ed zrovna levnou z\u00e1le\u017eitost\u00ed, a ka\u017ed\u00e1 koruna se hod\u00ed.\u00a0Ot\u00e1zkou ale je, zda m\u00e1me t\u011bmto slavn\u00fdm lidem v\u011b\u0159it. V\u00a0prvn\u00ed \u0159ad\u011b jsou samoz\u0159ejm\u011b placeni za to, \u017ee budou na dan\u00fd v\u00fdrobek p\u011bt chv\u00e1lu. Jist\u011b, m\u016f\u017eeme \u0159\u00edct, \u017ee pokud by dan\u00e9mu produktu skute\u010dn\u011b nev\u011b\u0159ili, nepropagovali by ho. A to je v\u00a0mnoha p\u0159\u00edpadech ur\u010dit\u011b pravda. Na druhou stranu se mus\u00edme pt\u00e1t: maj\u00ed tito lid\u00e9 dostate\u010dnou kvalifikaci na to, aby dok\u00e1zali posoudit, zda je dan\u00e1 v\u011bc skute\u010dn\u011b tak dobr\u00e1, jak n\u00e1m tvrd\u00ed? Nem\u011bli bychom sp\u00ed\u0161e pop\u0159\u00e1t sluchu t\u011bm, kte\u0159\u00ed o dan\u00e9 problematice skute\u010dn\u011b n\u011bco v\u011bd\u00ed?\u00a0Ov\u0161em firmy si nenaj\u00edmaj\u00ed pouze herce \u010di sportovce. V\u00a0dne\u0161n\u00ed dob\u011b existuje i jin\u00e1 sorta celebrit, zn\u00e1m\u00e1 hlavn\u011b mezi mlad\u00fdmi lidmi. Jedn\u00e1 se o Youtubery. Zde se jedn\u00e1 o tzv. \u201eplacenou propagaci\u201c \u010di \u201esponzoring\u201c. Spole\u010dnosti zaplat\u00ed t\u011bmto lidem, aby ve sv\u00e9m videu propagovali jejich produkt. Tento zp\u016fsob je podstatn\u011b levn\u011bj\u0161\u00ed ne\u017e nato\u010den\u00ed reklamy, ov\u0161em na druhou stranu nem\u00e1 takov\u00fd dosah. P\u0159esto se, jak je vid\u011bt, vyplat\u00ed, p\u0159edev\u0161\u00edm mezi mlad\u00fdmi lidmi.\u00a0Jak je vid\u011bt, celebrity t\u00e1hnou. Ale je to dob\u0159e? \u010c\u00edm se li\u0161\u00ed od kter\u00e9hokoliv jin\u00e9ho \u010dlov\u011bka, \u017ee na jejich n\u00e1zor d\u00e1me? Nen\u00ed lep\u0161\u00ed se zamyslet, a pokud si nejsme jist\u00ed, j\u00edt si pro radu k\u00a0odborn\u00edkovi? U n\u011bj alespo\u0148 m\u00e1me jistotu, \u017ee za vychv\u00e1len\u00ed tohoto produktu nedostal pen\u00edze.\u00a0                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d si firmy naj\u00edmaj\u00ed slavn\u00e9 osobnosti pro svou reklamu","item":"https:\/\/www.mach4.cz\/proc-si-firmy-najimaji-slavne-osobnosti-pro-svou-reklamu\/#breadcrumbitem"}]}]